Create a short film for Co-op’s suppliers demonstrating their commitment to food integrity and avoidance of food fraud.
Our Creative Solution
We filmed an interview with Professor Chris Elliott, the foremost UK authority on food fraud, to add independent credibility. We presented the connection between Co-op’s values and their founding ethos by using archive pictures and in-store footage
The Co-op continues to share the video across their business supply chain to demonstrate their commitment to the prevention of food fraud.